The Ask: Create a collection of Wireframes featuring the limited-edition Pistachio scent from the Downy Cozy line.
Communication priority: Excite the shopper and evoke the softness and coziness that Downy Pistachio has to offer.
The Ask: Create a collection of Wireframes featuring the limited-edition Honeymoon in Hawaii scent from the Downy Getaways.
Communication priority: Excite the shopper and evoke the sense of tropical escape that Downy Honeymoon in Hawaii has to offer.
