I'm Fatima:
Copywriter first. Creative always.
Since putting cotton candy artist in my resume wasn't very "professional", here's a whole page dedicated
to my lore. But if you're looking for that "to whom it may concern" side of me, click on the button below.
to my lore. But if you're looking for that "to whom it may concern" side of me, click on the button below.
About Me
I’m a Bilingual Copywriter who also loves social media. I specialize in strategic communication and creative storytelling that connects brands to their audiences —I help you say more with less. Whether written or in short-clip form, my job is to create engaging content that reflects your brand's voice authentically.
On my 9-to-5s, I create customer-facing content and editorial copy for big brands and retailers (P&G and Walmart, to name a few). And on my 5-to-9s, I freelance as a content creator for local businesses and events.
On my 9-to-5s, I create customer-facing content and editorial copy for big brands and retailers (P&G and Walmart, to name a few). And on my 5-to-9s, I freelance as a content creator for local businesses and events.
It's my favorite way to blend my passion for storytelling and editing!
Bonus Skills
Just a few extra tools I've unlocked over time:
•Creative direction & execution
•Cross-functional collaboration
•Public speaking and pitching
•Short-form video editing
•Professional photography
•Creative Cloud
•Cross-functional collaboration
•Public speaking and pitching
•Short-form video editing
•Professional photography
•Creative Cloud
Background
I kicked off my Ad degree back in my hometown, Guadalajara, Mexico, then moved to Texas in 2018 and transferred to UT Austin, —where my artsy side went on a wild, creative ride. From fashion mags and ice cream photography to TED Talks and Portfolio class, I eventually realized: I love writing juicy taglines and clever headlines more than scrolling through fonts. Though I’ll happily trade my pen for a paintbrush when needed, my creative skills are pretty chameleonic—and so am I.
I guess I live by the motto “bloom wherever you’re planted”—and if I could bloom in Texan soil, best believe I’ll do it wherever life puts me!
I guess I live by the motto “bloom wherever you’re planted”—and if I could bloom in Texan soil, best believe I’ll do it wherever life puts me!
What my resume doesn't tell you...
I Suck at
• Deciding: I think ideas never stop evolving—you just have a deadline.
• Saying no: I overestimate my ability to multitask on 5 hours of sleep.
• Saving money: I suffer from severe UTS (Unnecessary Trinket Shopping).
• Saying no: I overestimate my ability to multitask on 5 hours of sleep.
• Saving money: I suffer from severe UTS (Unnecessary Trinket Shopping).
I’m Great at:
• Staying curious: I always ask myself the why before crafting the how.
• Remembering my dreams: I like to write down the craziest ones.
• DIY-ing: Yes, I made the brain I'm squeezing. And my juice.
• Remembering my dreams: I like to write down the craziest ones.
• DIY-ing: Yes, I made the brain I'm squeezing. And my juice.
Personal Goals
• Create a board game
• Have a secret room
• Adopt and raise a pet deer
• Have a secret room
• Adopt and raise a pet deer