CW: Fatima G. Salazar
AD: Valentina Paredes
AD: Valentina Paredes
Insight: Modern culture has become endlessly self-loathing, everyone is scared of being 'cringe' and we often hide our quirks. But we can't deny that deep down, we're all cheesy about something.
Approach: Position Velveeta as a cheesy-pleasure wingman, encouraging you to show off and own your true self.
PR Stunt - Cheesy Confessionary
Have a cheesy pleasure you wouldn't dare to confess to anyone? Tell it to the cheese instead.
A supreme block of Velveeta will be waiting inside the Cheesy Confessionary pop-up,
ready to listen to all the cheesiest pleasures confessed.
Have a cheesy pleasure you wouldn't dare to confess to anyone? Tell it to the cheese instead.
A supreme block of Velveeta will be waiting inside the Cheesy Confessionary pop-up,
ready to listen to all the cheesiest pleasures confessed.
Confessions are shared live (and anonymously) to the virtual “Cheese Void” on our website
so everyone can take a dip into the cheesiness.
Pop-up Experiential - 365 Cheesy Days
Recreating the nostalgic charm of old-school proms and family mall photoshoots, participants come out of this experience with a personalized calendar featuring a cheesy version of themselves every day.
Recreating the nostalgic charm of old-school proms and family mall photoshoots, participants come out of this experience with a personalized calendar featuring a cheesy version of themselves every day.
OOH
The message of this campaign will be delivered through bus wraps that provide users with a cheesy experience on the outside and all the way to their cores.
The message of this campaign will be delivered through bus wraps that provide users with a cheesy experience on the outside and all the way to their cores.