CW: Fatima G. Salazar
AD: Andrea Paredes
AD: Andrea Paredes
Insight: Men put a lot more effort and interest into maintaining their car, rather than personal care.
Approach: Use this major interest drive (pun intended) to tell them that good skin game should matter just as much.
F1 Pit Stop Stunt
What if Cetaphil demonstrated that skincare can be as quick and easy as a Formula One Pit Stop?
We’ll partner up with pilot Carlos Sainz, best known among fans as the 'Smooth Operator'
to perform an express face cleanse on him during his pit stop, all broadcast live.
What if Cetaphil demonstrated that skincare can be as quick and easy as a Formula One Pit Stop?
We’ll partner up with pilot Carlos Sainz, best known among fans as the 'Smooth Operator'
to perform an express face cleanse on him during his pit stop, all broadcast live.
POP Display
Men rarely go into the skincare section at stores, so we're bringing the skincare to them instead.
Specifically to the car aisles, where POP product displays, and banners disguised as car-product ads,
introduce the skin game smoothly and seamlessly.
Specifically to the car aisles, where POP product displays, and banners disguised as car-product ads,
introduce the skin game smoothly and seamlessly.
Face Wash Pop-up
Experience Cetaphil's Face Wash pop-up, where face-detailers provide facials and skincare advice.
Located outside male-centric events like sports games, F1 races, golfing clubs, and gyms, it offers
a quick and refreshing stop for attendees
Located outside male-centric events like sports games, F1 races, golfing clubs, and gyms, it offers
a quick and refreshing stop for attendees
PR Facial Toolkit