CW: Fatima G. Salazar
AD: Angie Yoo and Giovanni Magaña
AD: Angie Yoo and Giovanni Magaña
Insight: There is a difference between shopping Secondhand vs. Vintage. And while thrifting culture is on the rise, Buffalo's unique style sets it apart for its curated selection of fashion. Fashion with no expiration date.
Approach: Show that "old can be cool" through our timeless pieces, and how they still fit in today's fashion trends,
while contrasting the unique stories and personalities they come with.
while contrasting the unique stories and personalities they come with.
OOH posters
Hand-Picked Fashion - 15s Spot
Fashion Emergency - PR Stunt
What better way to prove that our timeless picks remain relevant...than applying them as modern-day solutions?
We're placing multiple "Break in Case of Emergency" displays in strategic locations, where a "fashion emergency"
can occur. Such as no time to change after a workout session, or pasta stains before an important meeting.
Whatever it is, the glass is meant to be broken and the outfit used!
What better way to prove that our timeless picks remain relevant...than applying them as modern-day solutions?
We're placing multiple "Break in Case of Emergency" displays in strategic locations, where a "fashion emergency"
can occur. Such as no time to change after a workout session, or pasta stains before an important meeting.
Whatever it is, the glass is meant to be broken and the outfit used!
