"It's a Forever Thing"
Some things never get old. And to many women, Barbie is one of them.
She's been with you since day 1 and still lives in your inner child.
She's been with you since day 1 and still lives in your inner child.
So let's tap into nostalgia by recognizing how Barbie can make you feel
like time never passed because this is a forever thing.
like time never passed because this is a forever thing.
The Forever Photobooth - Experiential
A Barbie box photo booth is placed around open-air areas in big cities, where people can go inside and print photo strips. At first glance, this is a regular photo booth.
But the photo strips print the current version of the person, and an AI-altered one where the person appears to be younger (in their childhood years).
A great way to experience the core message of the campaign.
But the photo strips print the current version of the person, and an AI-altered one where the person appears to be younger (in their childhood years).
A great way to experience the core message of the campaign.
